I recently attended what was supposed to be the last performance of Whale Bait Offers workshop at its special “early adopters” price of $100. The workshop creators insisted, on completion, they'd hike price of this workshop up to $500. To your good fortune, I was able to negotiate a single, final, exclusive “encore performance” at the early adopter rate of $100. Not only that, but the generous creators of Whale Bait Offers included several bonuses NOT part of the original workshop curriculum. After this pre-sale promotion ends, the price of Whale Bait Offers WILL increase to $500. And you will NEVER be able to buy this workshop, with these bonuses, AT THIS PRICE, anywhere on the internet EVER AGAIN. DO NOT miss this opportunity to make a 6-figure annual income working with just 2-4 clients a year.
From the t̶o̶i̶l̶e̶t̶ k̶i̶t̶c̶h̶e̶n̶ desk of David Bell Stafford
Sales isn’t meant to be hard.
No, seriously.
Closing 5-figure sums isn’t meant to be so hard it requires arduous training, intensive sales scripts, and constant work to get right.
Sadly, the current market means it’s easier to learn quantum physics than to close a decent project.
And it gets harder every single year.
I don’t need to mention all the BS in the market caused by factors like AI, copywriting as a biz-opp, and the ? economy.
Thing is -
The market isn’t just like this for copywriters.
The WHOLE High Ticket Industry is in the toilet right now.
Everyone I know had at least one HORRENDOUS financial quarter last year - even the experts who are at the top of their game weren’t spared…
And this year won’t be any different. Trust me.
So who’s the culprit for all this?
Gooroos are throwing doomer marketing terms thrown around like...
...“The Trust Recession”
...“Market Entropy”
...“The End of High Ticket”
... Etc. Etc.
But I blame a very different culprit...
You’ve heard of the ‘coaches, coaching coaches, coach coaches’ meme… personally, it sounds like one big Ponzi scheme to me but I digress…
Over the last decade, it’s no secret there’s been an explosion of business coaches simply rehashing what their business coach taught them.
Companies like Traffic & Funnels, Clients on Demand, and a few other brands that blew up between 2015 and 2019 taught the central sales process that’s become the standard for high-ticket businesses today…
But that stuff doesn’t work anymore.
Their students went on to teach the same sales process to their clients, and on and on.
And I guarantee you’re using some variation of this sales process right now.
This wouldn’t be that much of a problem if these people taught COMPLETE sales processes.
What they end up teaching is a minimalist path to clients instead.
It sounds good on paper - but the reality is it just isn’t good enough.
Even the coaches who actually know how to build a better sales process for their clients ... simply don’t.
(I’ve worked with many of these clients, and some do, but only in their $24K+ masterminds - do they touch on building a more complete sales process)
So the question is Why?
Why INTENTIONALLY not build a better sales process for their clients from the get-go?
I’ve asked many of these coaches and the answers were always scarily similar:
Because their process is optimized to help them sell their ‘one-size fits all’ programs better.
The truth is that it’s much easier to sell your program when you see clients regularly closing deals within 30 days of joining.
In other words...
Most people mistakenly believe the typical 1 or 2-call close model is the gold standard for selling high ticket.
So when that original model of Conversation ➡️ Call ➡️ Close started failing, what did the gooroos do?
Introduce a MAGICAL “Triage Call” (which is basically the age-old coffee chat, lmao!)
It’s absurd!
Did it work?
Sure!
When High Ticket was new and novel.
But the market has adjusted.
The market for copywriters ESPECIALLY…
Most of the clients YOU WANT - the ones with budgets and loads of work up for grabs - are OVER IT!
The reality is they either:
→ Have been burned by terrible marketers
→ Are looking to outsource everything to a full-stack agency
→ Or use AI to do the heavy lifting for them now
And worse, most clients are always looking to keep costs down so will happily pick cheaper copywriters over you - ESPECIALLY when you can’t show them why you’re superior to everyone else in the market.
This is bad news for 99% of copywriters out there because it means the market has FULLY adjusted to our standardized sales process, and are simultaneously more skeptical than ever before.
One or Two Call Closes - will not suffice if you want to hook a Whale client.
Not anymore.
Good clients (the ones who might pay you $10k, $20k, $30k or more) don’t respond well to that nonsense.
For these ‘Whale’ clients, they only tend to work with copywriters who’ve been directly referred to them... So if you’re not well-connected with other whale clients ... you’re SHIT out of luck.
Most marketers who’ve felt the effects of this market shift have taken 1 of 2 main courses of action to adjust:
→ A. Undergone SERIOUS high ticket sales training (like I did)
...OR...
→ B. Carved a name for themselves in their industry and can sell through all the infamy and goodwill they’ve built for themselves.
Either way, you need to jump through hoops - either by learning, memorizing and practising gruelling amounts of advanced sales strategies and scripts...
OR you have to somehow really stand out from your market in a way that lets you build a ton of credibility and goodwill.
All that JUST to consistently close GOOD BUSINESS…
A well-built sales process is LITERALLY designed to make selling expensive things easy.
Take how I sell for instance...
I left the typical High Ticket sales process back in 2021, and I’ll NEVER go back!
By the time I sell a 5-figure+ package, I’m already going into that sales meeting with:
→ 1️⃣ Verbal commitment from the client that they REALLY want to work with me and are expecting a big ticket package
→ 2️⃣ The client sharing with me EXACTLY what their range of budgets is and what they’d like to see from the package to make it an easy ‘yes’
→ 3️⃣ A SOLID CONNECTION with this client. We like each other a lot more than a canned 45-min “diScOveRY cAlL” can do for the sales process
→ 4️⃣ The client has also experienced a series of wins, meaning they have proof I’m not just another marketer looking to take their money, leave them with subpar work, and say “sorry bro, I tried”
→ 5️⃣ And best of all: the client is 80% sold already, loves the plan I’ve laid out for them, and knows I’m the only person for the job - no other copywriter can take that attention from me
This is the effect a well-built sales process can have on your business.
Vastly different from how everyone else does it.
And it's a sales process that’s made me a TON of money.
It’s also allowed me and my business partner to work with clients like...
To name a few.
The sales process I currently use makes me an EASY 6 figures per year.
In fact, my business partner uses this sales process with her clients and has consistently made 6 figures per year since 2019.
So what’s the fix you ask?
Well, it starts by shifting your sales process from its usual foundations.
Less like a straight line…
In other words: something so sticky and controllable that the right prospects who enter your sales process will never leave.
Moreover, a good spiderweb sales process gives you the ability to close a STAGGERING amount of lifetime revenue from your copy clients.
Clients that initially might have only paid you $2k/mo for an email retainer?
Could end up paying you big bucks for projects ON TOP OF that nice, fat retainer.
Or if you really like recurring revenue, could eventually become 5-figure Plus revenue percentage clients.
(For context, the highest we’ve ever closed was $14k/mo + 3% of sales - and the client agreed with a smile.)
That’s the point of a Spiderweb Sales Process.
That’s the power of moving away from the old school selling model - and onto one that some of the highest-paid copywriters in the industry are using to regularly close WHOPPER deals.
And it’s worth noting this DOESN’T JUST work for copywriters.
We’ve taught this model over the last few years to a WHOLE variety of niches, and here’s a snippet of their results:
Specifically, on the 15th of March, Nabeel and I will share with you the linchpin inside my Spiderweb Sales Process I used to turn 30 leads into $206,119 in revenue for 2023.
Introducing...
The Whale Bait Offer is the very first thing we sell in our sales process that allows us to presell our premium packages in advance.
Not only that, it:
→ Gives the client a taste of working with you and the early certainty that you’re the best person for the job
→ Allows you to discover the client's EXACT budget and service expectations so you can NAIL the upsell
→ Creates DOZENS of ascension paths for you to take the client from a $500-$2,000 Whale Bait Offer, to a $10k-$100k upsell (In fact, I’ll show you how I took a client who turned down my initial upsell into a client who ended up paying me a total of $34,250 - through this flexible —and VERY profitable— ascension path)
And most importantly...
→ It allows me to position myself as SO MUCH MORE than just an ordinary copywriter. AI is stealing the limelight from copywriters as you well know, so instead, it allows you to position yourself as both a strategic leader AND the EXACT SOLUTION they’ve been looking for - and the Whale Bait Offer makes it super easy for them to get started (a few hundred to a few thousand bucks, and just a few hours of their time).
There’s a lot more I could say about all the amazing benefits of injecting a Whale Bait Offer into your sales process, but I think my point has been made now.
If you want to close big deals in the Trust Recession (Without feeling like you’re playing on nightmare mode) Then a Whale Bait Offer is practically your cheat code to get you there!
And while I can’t help you install the ENTIRE Spiderweb Sales Process in just 1 workshop ... What I can do is help you install the most important step within it - the all-important ‘strategic authority building ’ first step.
This is THE step you MUST get right to:
→ Make your competition irrelevant
→ Get dream clients to say YES to you
→ Position yourself as irreplaceable
If you do nothing else to fix your sales process except to sell a Whale Bait Offer BEFORE a retainer or big project ... it will completely change the game for you.
While I (legally) can’t make any guarantees, what I can say is I’ve never seen someone NOT make substantially more money and close bigger deals than ever before with the inclusion of whale bait offers.
Simply follow the step-by-step framework I’ve laid out, and watch how easily prospects will start telling you “Yeah, I’d love to hear more about your $10k package.”
If you can’t make money with that kind of advantage, maybe you’re in the wrong industry ??♂️
I’ve tested this process a million times, and I’ve taken all of the guesswork out of it for you.
So, by joining this mastermind, and installing, selling, and ascending clients like I’ve laid out for you - it’s the closest thing you’ll ever get to clients BEGGING you to take their money…
And that’s a personal guarantee!
So let me ask you:
→ Can you SMASH multiple 6-figures?
→ Work with great clients for YEARS (not months)?
→ Close your first (or next) 5 or even 6 figure deal?
→ Or finally get taken seriously by the direct response giants?
I can’t speak for you... as everything comes down to implementation ... but the Spiderweb Sales Process and my suite of Whale Bait Offers are arguably the ONLY reason I’ve been able to do all of the above with relative ease.
So if you’re sufficiently amped and ready to see how this workshop will change your life...
→ The Frictionless Sales Stack™ - the 3-step sales process we use to turn Whales into hot buyers, who happily send us 5-6 figure sums like clockwork, all with only 2-3 simple Zoom sessions, and an ugly Google Doc proposal…
→ The exact 4 types of offers that high-paying “Whale” clients have taken and lead to $5,000-$50,000 (even a few $100,000) upsells (Our average deal size is $25,000 for reference)
→ The step-by-step structure on how to create, package, and sell these Whale Bait Offers in as little as 1 afternoon, without needing a tonne of credibility or being well-connected on social media!
→ The blueprint to closing your first or next whale client and upsell your biggest deal ever in as little as the next 7 days (And how to guarantee multiple future upsells - turning 5-figure clients into potentially 6-figure clients…)
→ The Three-Page Sales Message™ that’ll sell out your Whale Bait Offer faster than a politician’s campaign promises (Jokes aside, this stupid simple 3-page offer summary is so effective, some of our clients sell 2-3 whale bait offers a week by just posting social content and sending people to their 3-pager)
→ The 5-minute loom video PLUS semi-personalized Headline trick I include in my Three-Page Sales Message™ that DOUBLES sales of Whale Bait Offers for every 3-pager I (and my clients) send to prospects, without having to get them on a sales call
→ A ridiculously simple 2-paragraph question you can use to discover your prospects' budget without being salesy, sleazy, or weird (In fact, this question is so powerful, it’ll incentivize them to request your larger packages/proposals - every time!)
→ Our Best Whale Bait Offer and Upsell Offer Proposal templates: It’s taken us two days to create our Intensive Framework Documents & Upsell Offer Templates! Instead of 15 Hours, you can download ALL our BEST Plug-n-play templates, and have them ready to ‘WOW and SELL’ in 15 minutes!
→ Operation Cashflow Velocity: After years of using the Spiderweb Sales Process, here is how we figured out how to TRIPLE our average client lifetime value — perfect for copywriters who only want 1-2 clients a year to bankroll their lifestyle— while still being in the top 0,1% of highest-paid copywriters alive!
→ My complete Whale Bait Offer Compendium — all 10 strategic ascension offers I rotate clients through until they buy a $5k-$25k+ package— mapped out for you (Only private clients of my program; The High Paid Expert Inner Circle have seen this mapped out)
→ My exact, 100-word pitch I’ve used to presell my signature $25,000 ‘Backend CMO’ service long before we get to the upsell call (and how I position my Done-For-You package to be SO DAMN appealing - prospects will dramatically extend their budgets to buy it over my Done-With-You packages)
→ The EXACT referral-generating strategy I use inside The Spiderweb Sales Process that allowed my launch consulting business to be self-feeding for 9-months straight (Including the 3 best times to ask for a referral, how to position the question in a way that practically guarantees a referral, AND how to seed referrals VERY EARLY ON - without being overtly salesy or weird.)
→ Bonus #1 - The Spiderweb Sales Process: The 4-phase sales process we use to close and upsell ice-cold prospects who have no idea who we are (PLUS: A play-by-play breakdown of how I used the spiderweb sales process to take a client from rejecting my $5k pilot project and saying he was content without my help ... to spending EXACTLY $34,250 in the next 22 months!)
→ Bonus #2 - The Market Messiah Intensive: My Top-Performing Whale Bait Offer that’s upsold hundreds of thousands for me since 2021 (Plus a bonus breakdown of one I created for a client, with exact instructions on how to replicate this into your business so you can upsell 80% of your clients who go through it) - Only Available for the CopySkills Workshop!
→ Bonus #3 - The behind-the-scenes breakdown of the EXACT Whale Bait Offer we used to upsell Dr Berg ($50M/year Company) into a 50k deal…
→ Bonus #4 - Two DEAD SIMPLE Texts or Emails you can send to old clients, and old leads in your pipeline to get your first Whale Bait Offer Sale by tomorrow!
In short…
My ‘Spiderweb Sales Process’ is the secret sauce behind my in-demand, high-paid freelance copy business...
And I’m going to pull back the curtains and show YOU how you can install this into your business too.
The Standard Price?
$500!
Exactly what you’ll make selling your very first Whale Bait Offer!
This is why there will be strictly no refunds for this.
Your opportunity to get access to all of this for 1/5th the price is the best deal you’ll ever get!
So if you’re here during the pre-sale - you’d be dumber than a Tier-1 Onlyfans Simp silly to miss this opportunity to buy and save $400!
If you’re here after the pre-sale, $500 is STILL a bargain for the impact this will have on your life.
I mean, imagine being able to turn $500 into 10k, 20k or even 100k deals - that’s an insane ROI!
Either way, when you’re ready to close your biggest deal ever - it begins here...
1. LIVE WORKSHOP on Saturday March 15th 2025 at 3 pm GMT
2. Recording of the workshop
3. Workshop notes
4. Add-on: Whale Hunting With Sonar (details below)
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You know if you buy a course and do nothing with it, you won't get results. You are a big boy / big girl. You are not a beginner. You have a proven track record of results. You are confident in your abilities and resourcefulness. Therefore, you do not need any guarantees. If none of what I said is true, DO NOT BUY this product.
By buying today you are pre-ordering Whale Bait Offers. This is a live workshop David Bell Stafford & Arfa Saira Iqbal will host on March 15th 2025. The course material does not exist yet.
Due to the nature of this product all sales are final and there are strictly no refunds. If you are not 100% certain List Boss is perfect for you, DO NOT BUY this product.
