Samuel Woods & Copyskills present: The Bionic Copywriter

Become a one-man copywriting agency

with Bionic GPTs and AI Agents

So you can:

✔︎ Cut your workload by way more than half and streamline your processes so you can deliver projects in hours that used to take weeks...

✔︎ Handle twice or even thrice as many clients where before you could only manage a few at a time…

✔︎ Produce better performing copy, posts, emails, ads, landing pages, VSLs... you name it... your copy will sell

✔︎ Be more confident about getting new business because you're no longer limited by time or workload

✔︎ Make more income and profit while working fewer hours… You'll finally realize the dream that got you into copywriting in the first place

...And so much more!

With these Bionic GPTs, it’s like you’ll have a “Junior Marketing Team” that performs 80-90% of the work for you

And it’s actually good, quality work that doesn’t require you to “fix it” all the time.

You’ll act as the Chief Marketing Officer, Creative director & copy chief, sipping Bulletproof coffee, looking over reports, and telling your GPTs what to do.

Every word of this vsl (almost) was written, recorded, and edited by ai in less than 2 hours

Hey, Sam Woods here. If you don't know who I am yet, read this smol bio.

Samuel Woods, Creator of The Bionic Copywriter
Samuel Woods
Creator of The Bionic Copywriter

Sam got started with Machine Learning in 2016 and Generative AI in 2019, being an early pioneer in prompt engineering, custom fine-tuning of LLMs, Enterprise RAG systems, AI for copywriting and marketing. He's the privilege of advising and training Fortune 1,000 companies and teams across the world on AI for business and copywriting, while also advising and consulting with CEOs and C-Suite leadership. He hosted one of the first AI Copywriting workshops in the world in early 2023 and is an AI for business and copywriting innovator.

Sam first figured out AI copywriting by using GPT-3 in 2020, well before ChatGPT came out, and long before others tried their hand at AI for copywriting.

Sam's other bonafides:

→ Worked in over 37 different markets, including ultra-competitive niches like financial, health, supplements, insurance, and other industries, like B2B SaaS, tech, e-commerce, and more.

→ Developed and/or optimized over 110+ customer acquisition funnels, probably around 180+ lead acquisition funnels. And I’m only counting those that are converting on cold, lukewarm, or hot traffic.

→ Written at least 173+ sales pages (that converted), 841+ landing pages, 14,200+ emails of all kinds, and probably close to 19,000+ ads (on different networks, from Facebook, Google, and Native, and everywhere else).

→ Generated over 683,761 (and counting) fresh, high-quality leads generated, via cold traffic, organic traffic, and multiple other traffic sources.

→ Over $217,318,951 (and counting) in revenue generated for clients so far, directly attributed to customer acquisition funnels I’ve developed and optimized.

This is NOT a course on “how to build GPTs you can sell!” and “Become a GPT Millionaire!!1”

Nothing in this training is geared towards GPTs as a “business opportunity” or a way for you to “Make Money Online!”

I don’t teach those things. Those are not markets I’m involved in.

There are thousands of those offers everywhere you look on the internet.

This training is NOT THAT.

Instead, I’m laser-focused on helping you build GPTs for your marketing and inside your business…

So you can leverage GPTs and Automations to improve your marketing workflows, processes, quality of work, results, clicks, conversions, speed things up, and increase your margins.

Can you take what you learn and apply it to other areas in your business, like sales and operations? Yes, of course.

You’ll learn things like why you should NOT use PDFs as knowledge files (and what to do instead)...

…The best way to structure your instructions (what to include, what not to include, how to play with language, how to use persuasion ON your GPTs, how to construct them as games, etc.)...

…What kind of data is critical for you to include in the GPT, as opposed to in a conversation with your GPT…

And a lot more. It’s…

All for the purpose of optimizing your client work and maximizing your copywriting income

And using your own, internal GPTs, inside your business.

This is not for those without a business (of any kind).

If you don’t have a business of any kind, this training is not for you.

Cool?

Cool.

Also, I have to say this early on, and as you probably already know, but for those who don’t:

To make and even use GPTs, you MUST have a ChatGPT Plus subscription or a Claude subscription.

If you don’t have one, get one. It’s $20/month.

If you don’t want one, this offer is not for you.

Now, with all that out of the way…

In this training you’ll build your own...

The Marketing Mentor

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A GPT that knows your marketing, inside and out, and who can guide your decision-making, strategic planning, and help you solve problems. This lesson will show you what information and data to include (and what NOT to include), how to construct the configuration, the instructions, and more.

The Ad Copywriter

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This GPT can spin up infinite ads (for any platform of your choice), in your style of copywriting, with a ton of hooks, for your market and offers. It’s a powerhouse of a little thing, whose only reason for existing is cranking out ads that convert. You MUST construct your knowledge files, instructions, and formatting a certain to make this work—I’ll show you how.

The Email Marketer

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Another GPT team member, for writing any kind of email you need (newsletter, nurture emails, sales emails). And it will do so in a way that’s perfect for your business. This session will cover how to customize this GPT and the nuances of setting up prompts, providing context, and structuring your email content to maximize open rates and engagement.

The Data Analyst

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This is perfect for transforming complex data into compelling narratives with your personal data scientist. In this session, you'll learn to input data accurately, ask the right questions, and configure this GPT to analyze datasets, identify trends, and generate insightful commentary—across whatever business function you need it for.

The Landing Page Copywriter

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This GPT can put together landing pages that are primed for high conversion. You'll learn how to seamlessly blend structure, copy, and compelling call-to-actions. We'll delve into page structure, copywriting, and user experience, ensuring each page captivates and converts. This GPT crafts pages that convert.

The Social Media Post Maker

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Coming up with content for social media is a grind. No one wants to do it. Well, this GPT loves it. And it can do so endlessly. You’ll see how to configure the instructions and what kind of context you must give it (and what doesn’t matter). It’ll feel like an extension of your team, creating posts, planning out your content calendar, and maximizing your reach and engagement.

The Market Researcher

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This is like having a dedicated research assistant at your fingertips, ready to delve into any topic you need. You’ll see how to effectively direct this GPT to sift through vast information sources, extracting precise and relevant data. You'll learn the art of crafting the right prompts to precision-guide its research, and how to synthesize the findings into clear, actionable insights.

The Short Video Scriptwriter

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This is like your secret ghostwriter for creating scripts that make your videos explode on platforms like YouTube, TikTok, or Instagram. We'll dive into how to guide this GPT to weave engaging narratives, craft compelling dialogues, and build storylines that capture and hold your audience's attention.

So far, so good?

Well, there’s more:

You’re not only going to get the walkthrough and instructions for how to make these GPTs and customize them entirely for your business…

I’m also going to share at least fourCognitive Shortcutsthat make these GPTs even better than regular GPTs

Most people slap together a big, long prompt, maybe they upload a PDF, and call it a day.

That’s not good enough (and you shouldn’t upload PDFs!).

There are specific ways to design and construct the parts that make up a powerful GPT.

And it’s rooted in human psychology and linguistics, translated into prompts that trigger specific behaviors in GPT-4.

So, if you thought you’d only learn a great way to create your own junior marketing team (which you will), this goes beyond prompts and PDFs.

Yes, this does take some time and effort to implement it into your business!

I don’t sell easy buttons you click once and print money forever.

But once it’s set up, you’ll actually have useful GPTs that make a difference in your business, every day.

Before I share the price and details for Bionic GPTs, let me talk to you about AI Agents

(I’ll also talk about the difference between them in just a minute).

For most marketers and entrepreneurs, GPTs will handle the kind of work you need.

GPTs are a great place to start, and will do incredible work for you—but there’s another level you can upgrade your business to.

If you want to expand your marketing and grow your business in a semi-autopilot way…

You’ll need a level of autonomy that can only be achieved with proper AI Agents + Advanced Automations.

These are kind of like bots, or more complex automations, that perform a series of tasks, mostly unprompted.

That means you can either manually trigger them—or set up an automatic trigger—and these AI Agents do actual work for you.

Because they’re so powerful, I’m giving you a chance to:

Upgrade your copywriting business with AI Agents + Advanced Automations

I’ve seen people refer to custom GPTs as “AI Agents”.

That’s not exactly correct.

I get why they’re saying it (because there’s no standardized definition of what an “AI Agent” is) but it’s misleading.

When I talk about AI Agents and Advanced Automations, I mean:

Semi-autonomous Agents, either via software or Advanced Automations, that perform tasks on their own.

A regular GPT needs you to log in to ChatGPT, open it up, and then start prompting it (and then do something with the output).

You can’t do much beyond keeping it inside ChatGPT.

Their custom actions aren’t very well developed yet or very useful, and you need to know API scripting to make them work.

But AI Agents are like a group of role-playing, semi-autonomous GPTs that can collaborate and tackle complex tasks

It’s like intelligent software that can perform multiple steps and jobs.

You can customize AI Agents with specific roles, goals, and tools, which can be tailored to optimize your processes.

Agents can autonomously delegate tasks and consult with each other (crazy!), which is essential for collaborative problem-solving and decision-making—how’s that for a mouthful?

In other words, it’s like a bunch of smart junior team members got together to get work done, for you.

You provide the strategy, direction, and instructions... These AI Agents do much of the rest

(There are still areas that require human input—but that gap is closing fast).

In this training, I’ll show you (step-by-step) how to install, setup and deploy AI Agents.

Keep this in mind, though:

You can’t automate everything yet, without custom development.

But you can get very close.

However, and this is important:

For you to get the most out of this training, you need to be comfortable with automation software (like Zapier, Make.com, etc), and software in general.

Yes, for some of what I’ll cover, it’ll involve code—but you don’t need to learn code!

I’ll show you what to do. But you need to be able to follow instructions and do what I show you.

I’m not going to steer you toward a particular piece of software, there are no affiliate links involved—and I’m also not offering tech support for software that’s not mine.

Right now, there are 20, 30, maybe even 50+ “AI Agent” solutions out there—software that offers a way for you to create them and run them.

Not all of them are worth your time.

→ But if you understand how to design and architect the Operational Layer of AI Agents on their own, as a kind of core operational system…

Then you can set them up and run them with almost any of the many software solutions available.

→ And that software would be the Application Layer, where you implement your AI Agents inside software of your choice.

I’ll show you the processes and steps that work, and you’ll be up and running in no time.

In this training, you will:

• Discover and master the “Operational Layer of AI Agents and Advanced Automations that makes yours “universal” and usable for years to come—no matter what specific AI Agent software might come out.

• See exactly how to implement your AI Agents and Advanced Automations in the Application Layer (software like Zapier, N8N, Make.com and others that may even perform better).

• Implement “Bionic Strategies” for customizing your AI Agents and Automations to the unique needs of your marketing. Streamline processes, automate, and increase clicks, conversions, and sales.

• Build future-proof Agents and Automations, too. Understand how to create advanced automations that remain relevant and effective, regardless of how AI Agents and Automations evolve in the next few years.

So, what kind of AI Agents and Advanced Automations can you make?

Depends on what you’re doing inside your business, but in this program, I’ll show you how to:

Define and design your ideal, dream AI Agent Marketing Team — the roles, functions, context, instructions, and prompts that make them the best at what they do

That means, for example, you’ll have a bunch of Agents doing things like:

• One Agent analyzes email marketing performance, performs various data analyses and frameworks to evaluate results and then strategizes a plan for the next 30 days of emails.

• Then another Agent takes over, reviews the new plan, and then outlines all the emails needed (type of emails, hooks and angles, offers to promote, and whatever else).

• Then yet another Agent writes the emails according to instructions…

• And a final Agent acts like a Copy Chief, reviews the emails, edits them if needed, and finalizes them.

All you did was tell them to start—and they did the rest.

(“They”, as if these AI agents are persons. Isn’t technology wild?)

Now imagine a team of Agents like this for any marketing task you can imagine…

You quickly see the power of AI Agents and Advanced Automations.

What if you could sit down and open your Laptop on a Monday morning and have a full campaign report done, with a new email marketing campaign planned out, written—and edited?

What if you could do this for any marketing task?

And your “job” was just to check the work, review, approve, and give your team a reward for a job well done?

That’s now made easier with AI Agents.

Last year, when AI Agents became a thing, they were clunky and hard to execute.

They still worked. I got them to work and have been using them ever since. It was just hard to get them to work well.

Now?

It still requires a bit of elbow grease, using software, installing a few things, and using code.

But it’s easier than ever.

And only becoming easier.

You can either get started with it now, and ride the easy wave when it hits.

Or just wait until all you do is click a few buttons.

That choice is yours.

I’m only opening the door now so you can get a head start & be way ahead of the “prompt engineers”

I should also tell you:

There are a handful of AI Agent strategies that make all the difference.

I’ll share one now:

Give your Agent a very specific “Alter Ego”.

In the training, I’ll show you how—and all the other methods that make or break their functionality and usefulness.

This goes deeper than stringing together a bunch of AI Agents and Automations or Workflows.

That’s the easy part.

The hard part is designing and constructing them in a way that they actually bring value to the work.

So what’s the difference between GPTs and AI Agents?

Think of it this way:

>>> GPTs are simple “bots” inside ChatGPT that you can set up in a way to handle repetitive tasks and give them data to use.

This does mean you MUST have a ChatGPT+ subscription ($20/month) to use them. Or pay the same for Claude to use their version, called “Projects”.

But they’re simple (there’s only so much they can do) and you manually engage with them (with prompts).

For a lot of people, having a junior marketing team of GPTs will be a huge improvement to their work.

They’ll save a ton of time and effort, and add value to their business. And that will be enough for them.

For others, they could use GPTs but also want to extend their work, have more tasks done autonomously, and get a head start on integrating AI inside their business.

>>> AI Agents are that - more autonomy, advanced automations, more capabilities, more power.

You can start with a bunch of GPTs, work out the kinks, and then upgrade them by turning them into AI Agents.

Now, here’s the thing:

I’m only offering AI Agents + Advanced Automations as a package deal with the Bionic GPT training.

These training programs are for teaching you a skill.

They’re not sold as a business opportunity or a way for you to become an Ai MiLliOnAiRe!!

I will not be covering how to make a GPT that will “crush it” in the GPT store, or how you can sell these services.

This training is specifically for those with an existing business. It’s not for opportunity seekers or those without a business. I’ll be using examples and show how to do the work that assumes you have a business with a proven offer, sales, and established.

With all that said:

Get your own “one-man copywriting agencyset up and working for you, with Bionic GPTs and AI Agents

The Bionic Copywriter

Get Bionic GPTs and AI Agents + Advanced Automations package

Two courses for the price of one!

Bionic GPTs training

AI Agents + Advanced Automations

Video Lessons, templates, examples, instructions for both programs to make it work

Discussion area to build relationships with other Bionic Copywriters

Any future updates we add to the course

Your investment today:

$1000

When you buy, you acknowledge that the sale is FINAL (no refunds for any reason).

Now, because people will be asking, let me answer:

Is there a money-back guarantee?

No, all sales are final with no money-back guarantee—because this is an offer for a limited time.

I’m doing this to give you a chance to snag this training at a discount that others won’t get.

If a money-back guarantee matters to you, then there will be one when it’s publicly for sale at the full price.

If that means you need to wait, no problem!

A few questions and answers

Q: Do I need technical skills for this, like coding?

For Bionic GPTs? No. You only need to use ChatGT and follow my instructions. You could also use Projects inside Claude. Or Bots with Poe. Your choice.

For AI Agents? You need to be comfortable using (or quickly learning on your own) software like Zapier, Make.com, and other tools. In addition, I’ll be showing you things to do with the Command Line and some other code steps that are powerful but optional. But, if you can follow directions, you’ll be fine.

For some of you, that means the AI Agent training is not for you. I’m not offering tech support of any kind. What I’ll show you works if you follow the instructions.

Q: Why is it so cheap???

Because it’s a discounted offer only for people on the Copyskills. No one else is sent this offer. No one else will get this kind of a discount.

You’ve been on my list, opening my emails, and I appreciate it. I’m trying to give back in a way that makes sense for everyone.

Q: How much time will it take for me to learn and do things?

Depends on how fast you learn. But the Bionic GPT training can be completed, slowly, in less than 2 hours.

The AI Agent training is likely going to require 4-5 hours of your dedicated time, both learning and doing things on your computer.

I don’t like long-winded “courses” and this is not one of those. This is purely tactical, with some strategy, and aimed to get you going. No hour-long videos. No fluff. Just me telling you what to do—and you do it.

Q: Do I get lifetime updates?

If there are significant changes that alter how GPTs, AI Agents and Automations work completely, then I’ll provide an update. But, what I’m teaching is evergreen models that you can apply to GPTs and AI Agents now and in the future.

How to join Bionic Copywriter

1. Scroll down to the order form below and select your optional add-on.

2. Enter your regular details and tap “Complete My Purchase.”

3. After your order has been processed, you will be given the opportunity to customize your order.

4. On the order summary page there will be buttons inviting you to access your purchases. Clicking these buttons will redirect you to our community. You will also get an email with instructions on how to access your purchases.

5. If you do not have an account in our community, you'll be asked to create one. Follow the instructions to create your account. Once your account is created you will be able to request access to Copy Compliance Clinic and any upgrades you've included.

6. Important: Members will be added to the community space manually in batches. If you don't get access immediately, sit tight and we WILL get to you.

7. The course material will become available on April 15th AFTER the launch promotion ends.

Guarantees

You know if you buy a course and do nothing with it, you won't get results. You are a big boy / big girl. You are not a beginner. You have a proven track record of results. You are confident in your abilities and resourcefulness. Therefore, you do not need any guarantees. If none of what I said is true, DO NOT BUY this product.

Refund Policy

Due to the nature of this product all sales are final and there are strictly no refunds. If you are NOT 100% CERTAIN The Bionic Copywriter is perfect for you, DO NOT BUY this product.

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Add “Client Magnet Habits” for just $30 more

Client Magnet Habits is a workshop hosted by Judy Bahou, Copyskills' Community Manager. In this workshop, she shares how she went from a Fortnite-addicted all-night gamer to putting in 12-hour days working on her freelance copywriting / growth operating business. She'll show you how to build the habits around proven activities that get clients. And she'll give you frameworks to help you overcome the mental roadblocks and invisible scripts that keep you from doing the work you know you need to do to be successful. Here's what you'll get when you join:

→ Workshop recording

→ Community for follow-up questions and discussions

[[3000 | currency]]

Add the “Client Magnet Habit Tracker” for just $20 more

The Client Magnet Habit Tracker is a Notion template to help you implement what you'll learn in the Client Magnet Habits workshop. This is the exact system Judy uses to keep track over her lead generation activities. Here's what you'll get:

→ Access to the Client Magnet Habit Tracker Notion template - simply duplicate it to your Notion account to use

 Video instructions on how to use the Notion template

[[1500 | currency]]

Add “Copy Compliance Clinic” for just $30 more

In the Copy Compliance Clinic, you’ll learn what the FTC is specifically searching for to conduct investigations. Some of these things you might be already doing. It’s not your fault though; they’re promoted as the “most effective way to market”. Such as the popular, Hormozi-style irresistible offers. You know, the ones that say “I’ll help you make $X in Y time, or you get Z guarantee.” Example: “I’ll help you make $10K a month in 90 days, or you get your money back.” How many times have you heard that one? If you’re using this claim, you might as well go to an airport and shout that you’re a terrorist. It’s very non-compliant. Here's what I'll reveal inside the Copy Compliance Clinic:

  1. 4 things you absolutely MUST do to use testimonials safely. If you think having a video of your client sharing her results is acceptable, think again. Having a testimonial without these 4 things is arguably the MAIN reason to be non-compliant with your marketing. Don't believe me? Read the “Endorsement and Testimonial Guidelines in Advertising” (16 CFR Part 255), rolled out by the FTC. It was even updated in 2021 because the FTC thought it needed to be stricter with testimonials.
  2. How to nail the “net impression”. You see, the FTC can investigate and fine you not only based on what you SAY, but what your customers may PERCEIVE about your marketing. This means that you could avoid all the “danger-zone” claims, and you could still be in trouble. A minuscule example is recording yourself in front of a Lambo, and making people think they’ll have the same lifestyle if they buy your course. But it’s much deeper than that. This is the most important part of this training.
  3. Specific phrases – word-for-word – YOU MUST AVOID to decrease the risk of an FTC investigation. These phrases such as... “We’ll hold you by the hand” OR “100% guaranteed”... Are searched for with a magnifying glass by FTC investigators. In fact, inside the FTC they’ll form “search parties”, where they’ll particularly look for businesses stating these phrases, as well as other claims. Avoid at all costs.
  4. How to think about your legal pages like your privacy policy and terms and conditions. PLEASE KNOW, I won’t give you a template for these pages. Because, as you’ll learn in this workshop, having a template for these pages is the actual problem. It’d be like trying to heal a wound with poison. But I’ll show you how to think about these legal pages and what to include, so your business is compliant.
  5. How to avoid writer’s block when writing with compliance. When I first learned about FTC compliance, I was so overwhelmed that I couldn’t write a single word of copy. The blank Google Docs page laughed at me as I tried to put something on it. But as time has passed, I’ve developed an editing process for my own copy that helps me produce copy as fast as I did before, while remaining effective AND compliant.
  6. 3 core aspects of marketing the FTC punishes with the heaviest hand. You could say that, aside from preventing monopolies, this is the WHOLE reason why the FTC was created. But if you understand these 3 core aspects, marketing with compliance will be “installed” in your brain. And you won’t have to memorize legal information, which is the real benefit of this bullet.
  7. How to properly deal with refunds, complaints, and angry customers. Not only will I show you how to be GOOD in the FTC's eyes when dealing with these situations, but your customer satisfaction could even be increased. I can't promise you this; it's based on my observations and what I've learned about FTC compliance. These are my results only and they're not typical. PLUS, I'll show you specific things to include in your invoices and business contracts, so you're compliant with the FTC's “cooling off” rule, which allows ANY customer of ANY product or service to issue a refund within 3 days of purchase.
  8. Common things marketers do that put them in the FTC's scope. Truth is, marketers are well-known for bending the rules. They can grab a truth, move it to the side, flip it 3 times, and come up with a completely different statement they think it's “completely the truth”. I regrettably have been guilty of that in the past. But I'll show you what NOT to do as a marketer, so you market ethically, effectively, and in compliance with the FTC. Mind you, if you do these common, forbidden things, no disclaimer or legal document can save you.
  9. KEY compliance takeaways for media: webinars, phone calls (including Zoom), sales pages, VSLs and more. Even if what you'll learn here is universal, there are specific things the FTC looks for when reviewing each of these media. I'll show you how to deliver the proper disclaimers so your marketing is compliant.
  10. 2 main regulations the FTC uses to take action against businesses. By understanding these 2 main regulations, you’ll know how the FTC penalizes non-compliance, and what they look for based on these regulations. You’ll also learn about another regulation, which directly penalized one-to-one sales, such as discovery calls or door-to-door sales. If you’re conducting any of these in your business, pay attention to this segment.
  11. BONUS: My proprietary Copy Compliance Checklist. When I first started writing with compliance, it felt like writing in a foreign language. I couldn’t put two sentences together without fearing that the FTC might sue me. But as time passed, I developed an editing process. And then I turned my process into a checklist you can use to “scan” your documents, chalk down the bullets, and ensure your copy is compliant. I did all the work – getting banned and reinstated on Stripe, poring through books and articles for hours and hours – so you don't have to. My copy compliance checklist is yours for free when you join Copy Compliance Clinic.
  12. ...AND SO MUCH MORE!

I believe compliant copywriting is the #1 skill you can learn this year to help your career. That's why after the Copy Compliance Clinic YOU WILL:

  • Write compliant copy for any type of media without harming your persuasion.
  • Create the right “impression” in your copy, so you not only are legit in the eyes of the FTC, but you're also able to attract better customers. (I’m just sharing the results I’ve had. These results are not typical. I just want to share my frameworks and methods.)
  • Avoid the common phrases, practices, and offers that often put marketers in the eyes of the FTC, even if their product is ethical and their chargeback and refund rates are almost zero. And most importantly...
  • Feel confident you can write copy WITHOUT putting yourself or your clients at huge risk, because YOUR COPY passes all the compliance tests.

When you buy the Copy Compliance Clinic, you'll get:

→ A recording of the Copy Compliance Clinic workshop

→ Detailed workshop notes

→ BONUS Copy Compliance Checklist

→ BONUS EU supplement marketing compliance workshop with MERCVRE

So if PERSUADING people to buy from you in an ETHICAL, LEGAL way is a priority for you, grab the Copy Compliance Clinic today.

[[5000 | currency]]

Add “Don't F*** With the FTC: 10 Compliance Case Studies” for just $20 more

Get instant access to 10 CASE STUDIES why you absolutely positively DO NOT want to get on the FTC's bad side. I researched the FTC’s database, scanning specific press releases for cases against defendants. Through this analysis, I identified 10 cases that show you the key reasons a business owner might be investigated by the FTC. These cases include:

  1. How a "deceptive earnings claim" forced a BIZ OPP company pay over $7 million in customer refunds. The income claims they're making here aren't too different from the ones I see coaches, online marketers and service providers make on a daily basis. I show you what I'd done instead to avoid getting in seven-figure trouble.
  2. The "seemingly-innocent" security claim a household name WEB HOSTING company used in its marketing that broke 3 international privacy frameworks, and got them a seven-figure fine. Something important to note is that these security "violations", as the FTC called them in its press release, happened from 2019 to 2022, and until January 2025, almost 3 years later, the FTC is taking shots against them. Just a reminder that you could be investigated by the FTC, without even knowing it, as we speak.
  3. How an ONLINE GAMING behemoth used deceptive marketing against a "vulnerable group" (children), and faced one of the biggest fines I've seen the FTC issue. I also go over what you should do if you're marketing to ANY vulnerable group, such as elderly people, low-income people, low-income individuals, and others, so you're as protected as you can be.
  4. Why making cancellations difficult landed the world's top ECOMMERCE company one of their biggest cases in their history with the FTC. They're a regular at the FTC's offices. The founder might even get his coffee served when he steps on the courthouse. But this case is very important, because the FTC took stricter measures against businesses that are making cancellations harder. If you have a subscription-based business, or work with clients who have one, this case will be VERY helpful to understand.
  5. How an online HEALTH & WELLNESS business was charged $7.8M in fines after sharing "private data". This case is important because, even if you're not sharing "sensitive" data, such as mental health information like this company did, it still highlights the importance of having the right disclaimers, legal documents, and contact information. This is ESPECIALLY crucial for you if you run ads or own a website with high traffic.
  6. Why the MOST FAMOUS COMPANY ON THE PLANET had to pay over $9.4 million in penalties after crafting fake testimonials to promote one of their products. The interesting thing here is, I've seen marketers do this EXACT same mistake, and they don't know they're at risk of being sued not just by their clients, but by the testimonial provider. Even worse, this might be a problem even if you're not writing fake testimonial scripts—you could be in trouble EVEN IF you use a single picture with the testimonial provider.
  7. How this E-LEARNING company owned by an internet marketing legend settled with the FTC for over $2.5 million due to 2 specific reasons according to the press release, and 1 specific reason the company's CEO publicly talked about. (The one he mentions is one that many coaches, service providers, and ANYONE selling a product on the phone might be doing. The CEO wrote an entire book about this and credited this single, four-word sentence as the #1 reason why he got investigated by the FTC.)
  8. The specific health claims these two SUPPLEMENT companies stated, that landed them a six-figure fine by the FTC. If you're selling ANYTHING health-related (fitness coaching, supplements, fitness equipment, and more), pay close attention to this case, especially because the FDA will be partnering up closely with the FTC this 2025 onwards.
  9. Why these two CLOTHING & APPAREL companies (under the same owner) had to issue 4,061 refunds after claiming their products were "made in the USA", even if parts of them were. This example will not only teach you what NOT to say when stating a "Made in the USA" claim... But it will also show you how to think about compliance in general, and how to write compliant copy EASILY by understanding what the FTC looks for.
  10. To be announced.
[[2000 | currency]]

Order Summary

[[invoiceItem.description]]
[[subscriptionsByProductId[invoiceItem.product_id].plan_description]]
REMOVE
[[invoiceItem.quantity]] x [[invoiceItem.unit_price | currency]]
Subtotal:
[[checkoutContext.order.invoice.subtotal | currency]]
Tax:
[[checkoutContext.order.invoice.tax | currency]]
Shipping:
[[checkoutContext.order.invoice.shipping | currency]]
Discounts:
-[[checkoutContext.order.invoice.discount | currency]]
Total:
[[checkoutContext.order.invoice.total | currency]] (USD)