This niche is AI-proof

Here's an AI summary of everything John talked about in the video

You're getting a live 4-session workshop on Zoom where we'll work together to transform you from a copywriter without an offer into someone with their first agency client—serving them in just a few hours per month while leaving plenty of calendar space to stack more clients.

The copywriting industry has been turned upside down over the past year and it's only going to get more difficult to find work.

But local business are unbothered.

Local businesses are a global opportunity.

Earn in dollars, naira or rupees.

I'm John Caprani—copywriter, marketer, and advertiser with six years in online marketing. I was a woodworker, then construction project manager, eventually running construction service businesses and managing luxury resort home fit-outs.

This gives me a natural advantage: I speak their language. Local business owners often don't trust marketing people, but they trust someone who understands their world.

And while the money is great, for me, this work isn't about adding zeros to bank accounts. I love helping real businesses grow and employ more people in their communities. It's a lot more satisfying than helping some high ticket coach buy another supercar.

To give you an idea of the kind of results you can get for local businesses, here's what I did for a UK HVAC Company.

And here's what I did for a barn building company in Colorado, USA.

I run the same ad format with every client. Simple 1-2 minute videos recorded selfie-style or with a tripod.

Here's a breakdown of everything John will cover during the four live (and recorded) workshops

These are the tools you'll need to service local business clients.

Here's why I love and use GoHighLevel for all my clients:

Swipe Laurel's $5 video ads playbook that grew her consulting business To 7+ figures. Effective advertising doesn't have to cost a fortune. With this step-by-step guide, you'll learn how to harness the power of just $5 ads to connect directly with prospects who are ready to invest in yours and your clients' offers.

With the VIP Edition you'll get your FIRST local business client a lot faster and you'll certainly get them excellent results because I'll be supervising you every step of the way.

The bottom line is copywriting alone isn't a business, it's a foundational skill. Clients want complete solutions to their problems, not copy. That's what we're offering to give you when you join Local Business Micro Agency.

And on that last point, here's how much work you'll be doing.

This assumes you'll only offer your clients ONE service. In reality, you'll want to upsell additional services and your workload will increase accordingly

If you have a question you don't see answered here, email hello@getcopyskills.com

Unlikely. You're working with business owners who build things with their hands. They install air conditioning systems, they do roofing work, they build barns. They don't want to sit at computers. They want to pay someone to figure out all this computer crap so they can focus on running their business. And I use AI to speed up my work. Local business owners don't care whether I use Clause to write my ad copy. They care whether my ads get customers.

Not that good. I'm a solid working copywriter. I'm no A-lister. I haven't generated “$3 trillion in revenue.” I'm nowhere near the level of Mike Pavlish, Chris Haddad, or Stefan Georgi. And I don't need to be. When you work with local businesses you're competing with really bad marketing agencies or someone's brother/cousin/kid doing their ads. If you're in Copyskills program, you already have the baseline competence to succeed.

No. If you can use Facebook, copy and paste, and follow instructions, you can run these campaigns. I use the same simple setups repeatedly. No fancy coding or pixel work. AI tools for research and script writing. Descript for video editing (I couldn't edit without it.) The key is to just say no to Facebook's silly AI suggestions trying to make you overspend.

My #1 prospect screening question is, “Are you prepared to be the spokesperson for your business and get on camera?” If they say YES, I almost always get great results. If they say NO, I walk away, because it usually indicates lack of confidence and that sabotages success.

If you have a question you don't see answered here, email hello@getcopyskills.com

My system for creating an offer, finding and closing clients will be covered in day one of the workshop.

Content, personal brand, and visibility is the only edge you have left. Introvert nerds hiding behind the screen are getting commoditised and closed out UNLESS they have truly elite traffic and conversion skills. We're selling these people on video marketing, so you need to show up on video. Try it. You might learn to like it. I did.

Of course they are, they do real shit in the real world. They look at guys like Hormozi as scum. You need to be real with these people and drop the slick marketer talk so they can trust you. Different way of thinking.

I get on your first sales call and help you close the deal.

Similar to above, local business owners don't admire or respect Jordan Belfort or Grant Cardone. The closing strategy is to ask questions, listen, let them talk for 15-20 mins, find out their problems, then say “Yes I can help. My service is X and it costs Y, plus you need Z advertising budget. Does that work for you?”

The one-time offers are not included in the VIP Edition. The pricing section, which is repeated on the sales page 3 times, clearly states what is included in the VIP Edition.

You can if you want. But I will only show you how to set up GHL because that's what I use. You will have to copy the setup in Kartra, if that's possible. Why I use AI is because it's All-in-one marketing platform: email, sms, social media, automation, AI, and more, for affordable price. And most importantly, I can create a sub-account for a new client with all my funnels, automations, and other assets, with just a few clicks.

If you already know how to write copy and run ads you can do the fulfilment. The more important part is client-getting and sales - how are you on this? Do you make content? Do you proactively network? Do you do cold outreach? And do you have a legit way to collect payment from US/UK clients? Tier 1 services like card payment via Stripe, ACH/wire via WISE, and PayPal payments are accepted easily. 2nd tier services like Payoneer, Western Union are a disliked FRICTION point.

Home services like renovations, contractors, and other skilled trades is my favourite, but this is also good for local service businesses of other kinds. I like anything with a ticket price above $2k as it's easier for the owners of these businesses to understand the ROI.

FB ads, video, email marketing. That's basically it. You can easily add on GBP too if you want as it's a natural fit. I don't do websites or SEO.

My website is trash but I just paid my friend to renovate it. A 3-page website would be fine (Home, Services, About). Social media IS important, you need to be seen and you need to post your wins. Cold email etc is not my thing but you could make it work. I reckon cold calling would be better than anything I just don't enjoy it so I don't do it.

Some will, some won't. For me, I've found I get wins with clients who will go on camera and promote their business. I sell them on becoming locally famous and known. Some people like that idea. They are my clients. The shy nerds who want to hide are NOT my clients. They don't have to do video, but most local biz doesn't so it's an advantage to them.

You don’t need to be a great copywriter to do local biz ads, it’s a much less competitive space. I give you the basic templates and frameworks to work with. You do however want to know something about persuasion and you will also have to run ads and use Descript to edit your videos. If you are somewhat technically minded this will be straightforward if not it might be overwhelming at first.

DO NOT BUY THIS PROGRAM. Nothing works unless you have optimism for a better future and strong self-belief. It seems like that's not currently where you are at. I'm not a liferaft and I don't encourage people to take 'Hail Mary' chances. Stop listening to the people around you and get yourself one client to bring in a side income for now. Save any money you make from it away from your daily expenses. Once you do that consistently for 3 months you will feel more confident and optimistic. After that you might be ready to join a program. But the program won't fix you. Self belief comes first.

1. Scroll down to the order form below and select your products.

2. Enter your regular details and tap “Complete My Purchase.”

3. After your order has been processed, you will be given the opportunity to customize your order.

4. On the order summary page there will be buttons inviting you to access your purchases. Clicking these buttons will redirect you to our community. You will also get an email with instructions on how to access your purchases.

5. If you do not have an account in our community, you'll be asked to create one. Follow the instructions to create your account. Once your account is created you will be able to request access the product and any upgrades you've included.

6. IMPORTANT: Members will be added to the community space manually in batches. If you don't get access immediately, sit tight and we WILL get to you.

You know if you buy a course and do nothing with it, you won't get results. You are a big boy / big girl. You are not a beginner. You have a proven track record of results. You are confident in your abilities and resourcefulness. Therefore, you do not need any guarantees. If none of what I said is true, DO NOT BUY this product.

Due to the nature of this product all sales are final and there are strictly no refunds. If you are NOT 100% CERTAIN Local Business Micro Agency is perfect for you, DO NOT BUY this product.